Marvel X Omnipod

The Brief:
Omnipod partnered with Marvel to create a social campaign that could bring cinematic energy to the brand while still feeling approachable, useful, and grounded in the everyday experience of people living with diabetes.

The Process:
I led the motion direction for the campaign, establishing the overall animation style, pacing, and visual language across paid, organic, and GIPHY content. Working with the broader creative team, I directed execution across multiple artists and helped create a system that could balance Marvel’s high-energy visual world with Omnipod’s lifestyle messaging.

The Outcome:

  • Led motion direction across the campaign
  • 12 animated GIPHY assets delivered as GIFs and stickers
  • Organic social content built for 9:16
  • Paid social assets developed across 9:16 and 1:1
  • Established a scalable motion language across multiple campaign touchpoints

View Live Project
Omnipod × Marvel campaign
https://www.omnipod.com/simplify/marvel

Credits
Agency Creative Direction — Ryan Raulie
Motion Direction — Austin Stone
GIPHY Animation — Gabriela Rodriguez
Paid Social Support — Karyim Carreia
Project Management — Kate Zincone

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