Peloton X Blink-182

The Brief:
For Peloton’s blink-182 Artist Series, the brand needed a visual identity that could bring the band’s irreverent, high-energy aesthetic into the Peloton experience across live and on-demand programming.

The Process:
Working with Peloton’s internal creative team, I developed the motion and graphic language for the collaboration, drawing from blink-182’s raw, hand-drawn visual world and translating it into a flexible system for Peloton. The work included custom typography, graphic treatments, animation, and supporting assets designed to work across the Artist Series programming.

The Outcome:

  • Visual identity and motion package for the Peloton × blink-182 Artist Series
  • Graphics created for cycling and supporting class content
  • Custom typography, animation, and campaign assets
  • Work featured in the 30-minute blink-182 Ride with Kendall Toole
  • The series included Travis Barker performing drums from his California studio; Peloton described the collaboration as its first class to feature a live musician performing during a workout Peloton Buddy
  • Coverage surrounding the collaboration extended beyond Peloton into music and entertainment media

View Live Project
Watch the 30 min blink-182 Ride on Peloton

Credits
Motion / Design — Austin Stone
In collaboration with Peloton’s internal creative team

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