Target × AFROPUNK

The Brief:
For the first fully virtual Planet AFROPUNK, Target partnered with AFROPUNK to create Ideaville—a digital destination centered on Black voices, ideas, community, and conversation within the larger global festival experience. Casino en ligne

The Process:
Working with TH Experiential, I developed motion and graphic content for the Target × AFROPUNK experience. The visual language leaned into the raw, digital energy of the festival—using bold typography, distortion, glitch, texture, and high-contrast imagery to build a system that could support a wide range of speakers, conversations, and branded moments while still feeling distinctly AFROPUNK.

The Outcome:

• Motion and graphic package for Target’s Ideaville experience
• Visual content supporting keynote speakers, interviews, and community programming
• A flexible digital system built for a large-scale virtual festival
• Work featured as part of AFROPUNK’s first global, fully virtual festival experience
• Brand activation covered by outlets including Adweek

View Live Project
View the TH Experiential case study
Read the Adweek coverage

Credits
Motion / Design — Austin Stone
Experiential Partner — TH Experiential
Client — Target × AFROPUNK

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