Peloton | Project for Peloton

In short

Peloton approached me to build out some broadcast graphics showcasing their Tread product for national running day. Below are bunch of different styles we explored. The majority of these would be placed within the UI of the peloton screen as backplates. I built out end cards and transitions as well. The majority of these would be placed within the UI of the peloton screen as backplates. I built out end cards and transitions as well.

Client

Peloton

Completed

January 2024

We started with a discovery session to align on Peloton’s vision, brand guidelines, and the technical specifications for each platform. To convey the Tread’s speed and durability while capturing the energy of National Running Day, we agreed on using a blend of sleek 2D and 3D elements.

Moodboards and Styleframes: I curated moodboards that highlighted energetic color palettes, fast-paced motion, and minimalist design elements. Styleframes were created to reflect the intensity and precision of the Tread experience.

Storyboards: The storyboards focused on showing the Tread in action, incorporating dynamic transitions to simulate movement and energy.

‍

We started with a discovery session to align on Peloton’s vision, brand guidelines, and the technical specifications for each platform. To convey the Tread’s speed and durability while capturing the energy of National Running Day, we agreed on using a blend of sleek 2D and 3D elements.

Moodboards and Styleframes: I curated moodboards that highlighted energetic color palettes, fast-paced motion, and minimalist design elements. Styleframes were created to reflect the intensity and precision of the Tread experience.

Storyboards: The storyboards focused on showing the Tread in action, incorporating dynamic transitions to simulate movement and energy.

Other. Projects.