The Brief:
After more than a decade working across broadcast, brands, campaigns, design, and 3D, I wanted the reel to represent the breadth of my work without positioning me solely as a motion designer.
The Process:
I curated work based less on individual techniques and more on creative range—bringing together design direction, brand systems, campaigns, 3D, moving image, and visual experimentation. The edit was built around pacing and juxtaposition, letting very different projects feel like part of one creative point of view.
The Outcome: