Peloton, a leader in home fitness solutions, wanted to promote its Tread product on National Running Day with eye-catching broadcast graphics. The campaign's goal was to celebrate running as a community activity while showcasing the Tread’s advanced features, such as precision tracking, real-time performance metrics, and integrated classes. Peloton’s brand is synonymous with modernity, energy, and connectedness, making motion graphics the perfect medium to bring their message to life.
Peloton approached me with a clear brief: create engaging, energetic 2D and 3D graphics that would be displayed across multiple platforms, including broadcast television, social media, and digital signage. The graphics needed to be vibrant and visually impactful while staying true to Peloton’s premium, minimalist brand identity.
