MARSHALLS

The Brief

BuzzFeed Studios brought me in to lead a $150K branded content campaign for Marshalls, developing a series of ad spots designed to work across multiple platforms, lengths, and aspect ratios.

The Process

I led the project from creative development through final delivery, overseeing the visual approach across three distinct spots. Each concept was built to adapt across 15-, 30-, and 60-second versions and delivered in landscape, portrait, and square formats.

The scale of the campaign required a flexible creative system that could maintain consistency across a large number of deliverables without losing the personality of each individual spot.

The Outcome

  • Led a $150K campaign from concept through final delivery
  • 3 distinct advertising spots
  • 15-, 30-, and 60-second versions of each
  • Landscape, portrait, and square deliverables
  • Oversaw creative, design, motion, and production across the full campaign

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