Behind everything at Eisai is the grounding philsophy of human health care (hhc)—a state of mind and work rooted in empathy. Their commitment to hhc means they prioritize patients and their families above all else, and do what it takes to find the potential in the seemingly impossible,—because transformative cancer solutions simply can’t wait.We were tasked with creating a new brand identity to pull their oncology initiatives to the forefront, and unite them under a singuler entity—and thus, Eisai Oncology was reborn. With a complete visual identity and an inaggural video, we launched Eisai Oncology back into the stratosphere of leading heathcare providers with hhc proudly at the forefront.
rooted in japanese heritage. Eisai Oncology’s visual identity fuses traditional watercolor techniques with modern elements, symbolizing the juxtaposition of tradition and innovation. Like the fluid strokes of watercolor, our palette blends Eisai colors with intention. We bring these bold colors to life in a modern way, artfully using gradients to evoke the depth, vibrancy and resilience of Eisai’s unique approach to oncology.
