Eisai

The Brief:
Eisai needed a distinctive creative direction that could balance the sophistication of the brand with a visual language rooted in Japanese heritage while still feeling modern, progressive, and future-facing.

The Process:
Working under Creative Director Calina Hiriza, I led the creative direction for the project, developing the core look and feel by drawing from vintage Japanese visual references and combining them with futuristic motifs. From there, I helped shape the broader execution—delegating work across the team based on individual strengths, guiding visual development, and maintaining consistency across the campaign.

The Outcome:

• Led creative direction across the campaign
• Developed the core visual language and look and feel
• Combined vintage Japanese references with futuristic design motifs
• Delegated work across the creative team based on individual skill sets
• Guided design development from concept through execution
• Established a cohesive visual system across campaign deliverables

Credits:
Creative Director — Calina Hiriza
Creative Direction / Design Direction — Austin Stone

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